How to Write a Good Listing Description

When you’re ready to put your home up for sale, you’ll want a good listing description to draw in potential buyers. This is the best time to show off your home’s features and list any recent renovations that were done. A good listing description requires certain language to really entice buyers. HomeHunt is here to show you what a good listing description includes to help you sell your home faster!

Formatting Matters

A good outline is key to a good listing description. The entire listing description should be no more than 250 words. Buyers don’t want to read a long description so keep detailed sentences short and concise.

Hook Buyers with a Good Headline

Your listing agent can advise you on popular headlines, but you can also review other listings for inspiration. Following your headline, the opening statement should introduce the home’s most enticing features. Here are some popular features to include, if your home allows:

  • Garage
  • Outdoor space
  • Lakefront or mountain view
  • Renovations
  • Pool
  • Decks, porches, and patios
  • Possible room to expand
  • Lush landscaping

Include Details

The listing description should include enticing language to highlight the home’s details, such as the bedrooms, bathrooms, kitchen, family room, offices, basements, and square footage. As the owner, it is your duty to tell a compelling story about your property. If you have room to spare in your listing description, you may want to include promotions to incentivize buyers. Possible buyer concessions may include:

  • Home warranty: A home warranty offers peace of mind for buyers and their purchase.
  • Credits toward closing costs: Some sellers offer to pay for some or all of a buyer’s closing costs if their home has been on the market for some time.
  • Flexible closing date: Sometimes buyers want to get into a home as soon as possible. If you’re able to accommodate a quick closing date, this may attract more buyers.

A call to action at the end of your description lets buyers know how to proceed. Adding “Schedule a private tour today!” or “Don’t miss your chance on this home before it’s gone” will motivate buyers to tour your home. Be careful with punctuation as too many exclamation points can deter buyers. Be sure to break up long sentences as well for better readability.

Use Creative Language

Using the right words in your listing description can actually land you more money for your home sale. The following words have proven profitable for home sellers:

  • Luxurious
  • Captivating
  • Stainless
  • Granite
  • Landscaped
  • Remodel
  • Updated

Just like there are buzzwords, there are also words to avoid that can potentially harm your home sale. The following words have proven detrimental to home sales:

  • Fixer
  • TLC
  • Cosmetic
  • Investment
  • Potential
  • Bargain
  • Opportunity
  • Nice

What Are the Most Important Features to Include?

You want to make sure the listing description highlights the best features of your home, including any recent upgrades and energy efficiency additions. Don’t be afraid to use brand names in your description, as this can entice buyers who are looking for included amenities. Examples include Samsung washer and dryer, Nest thermostat, Ring doorbell, and solar panels.

No home is perfect, so it’s important to still mention less desirable features for transparency. For a good listing description, you can spin lesser features to be beneficial, such as using a small bedroom for a nursery or home office.

Listing descriptions are tough, but with the help of your listing agent, you can attract more buyers to your home sale. If you’re ready to list your home on the market, contact HomeHunt today to get started!

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